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Videos are probably the most engaging type of content on the net, and they're not just for big companies anymore. Convey your small business's message through video and your audience will make sure to hit the "play" button.

This is exactly why videos are very essential for your company; not only are they easy to eat, but they're fun to watch and people love them. Videos are becoming the very best solution to engage users and drive traffic to your website. Actually, according to statistics, by 2019, 80 percent of most internet traffic can come from video.

As a small company owner, you could be beneath the impression that only million-dollar companies can cause high-quality, entertaining marketing videos; but that's no further true. You too can produce amazing videos that users will eat on social media marketing and the web. That you do not require a videographer or any fancy, expensive equipment; all you need can be your smartphone or perhaps a computer.

Ready to grow traffic, increase engagement and boost conversions for your organization with video? If you liked this write-up and you would such as to obtain even more information concerning strategic management control kindly visit our website. Take a look at these five creative video marketing techniques for small businesses.

1. Repurpose blog posts into videos
Don't be worried about coming up with fresh, new video marketing ideas. You do not have to begin from scratch. Repurposing your most widely used blog posts into videos is a great way to attain new audiences and recycle content that you already know performs well. By repurposing your written content into videos, users who've previously passed on your blog posts can be pulled in with a format they prefer more - video.

2. Put a video on your own landing page
Videos can boost your traffic and engagement, but did you know videos can actually boost your bottom line too? In reality, including a video in your landing page can increase conversions by 80 percent. When you incorporate videos in your landing page, users who visit your website can experience and absorb the message you're trying to get across with very little effort. Additionally, it may increase the number of time visitors spend on your page.

3. Use live video to talk with your audience
There's no better way for connecting along with your audience than to speak for them directly. Luckily, with the rise of live streaming, you are able to connect to your audience and customers any time you want. You can go survive Facebook, Instagram or YouTube and receive a lot of engagement which will grow your business.

4. Shoot teaser videos to spark interest
Many companies proceed through lulls where they think like their audience is getting bored or forgetting about them. But by creating a little bit of mystery and excitement around your company, you are able to spark curiosity about your audience and get people tuning into see what's next for you. Shooting short teaser videos of a new product you're releasing or even a big event that's coming up could keep users engaged and on the edge of the seats.

5. Record your screen for tutorials
If teaching your web visitors is an essential part of your organization, provide them having an awesome new way to understand by recording your screen for tutorials. For instance, if your company posts a lot of written tutorials on the best way to use your software, you can increase your engagement and your users can retain additional information by giving them with video lessons as well.